Flagship Program

Enter Japan.

A 12-week guided program that takes growth-stage companies from "we want to be in Japan" to "we're live and selling."

Apply for the Program See how it works ↓
$5T economy
12 weeks
8 deliverables

Most companies fail entering Japan.

They DIY it, hire consultants who deliver PDFs but not outcomes, or make cultural missteps that take years to recover from. A failed entry costs $200K–$500K+ in wasted time, bad hires, and lost opportunity.

$200–500K+ Cost of a failed
Japan entry
$150K+/yr Cost of a Japan
country manager
$100K+ Big consultancy
market study

We built the playbook so you don’t have to learn the hard way.

12 Weeks
Done With You Sprint
Japan Market Experts

By the end, you won’t just feel ready to launch in Japan. You’ll know you are.

Fit Check

Is this right for you?

We’re selective about who we work with — not because we’re exclusive, but because your success depends on readiness.

Great fit

  • Series A–C SaaS or D2C company doing $1M–$20M ARR
  • Already successful in your home market (US, EU, or SEA)
  • Seeing inbound interest from Japan or competitors entering
  • Have budget but not Japan expertise
  • Want speed and reduced risk, not a 200-page report

Not the right time

  • Pre-revenue or pre-product-market fit
  • Large enterprise with existing Japan operations
  • No natural demand signals in Japan
  • Looking for someone to do everything for you
  • Can’t commit a team member to own the initiative
The Program

Everything you need to
launch in Japan

The groundwork that makes your first Japan hire a confident next step, not a costly experiment.

Japan Readiness Scorecard Competitive Intelligence Brief Channel & Customer Map Japan Positioning Guide Marketing Adaptation Brief Japan Sales Blueprint Operations Playbook 90-Day GTM Plan
Phase 1

Intelligence

Weeks 1–3

Before we change anything, we need to understand everything. These three weeks give us (and you) a complete picture of where you stand, who you’re up against, and how Japan’s buyers think about your category.

Phase 2

Audit & Adapt

Weeks 4–7

Now we take what you have and rebuild it for Japan. Positioning, messaging, website, sales materials — everything gets pressure-tested and adapted so it actually lands with Japanese buyers.

Phase 3

Systems & Launch Prep

Weeks 8–12

We build the repeatable systems for ongoing Japan marketing, sales enablement, operational infrastructure, and your forward roadmap — so you can execute with confidence after the program ends.

Throughout the entire 12 weeks
Weekly 60-min strategy call · Async Slack support · Shared project tracker
Your Team

Built by experienced operators, not consultants.

Dana Wang, Founder of Japan Launchpad

Dana Wang

Founder, Japan Launchpad

Dana Wang has nearly 15 years of experience in the startup ecosystem, with deep roots in Japan where she is based. Her career spans founder networks, mentorship, and venture investment through to Series B, with hands-on experience working with incubators, accelerators, and business promotion officers across Japan and internationally.

A consistently top-performing sales professional across both individual and institutional clients, Dana understands what it takes to build commercial traction in the Japanese market. Her cross-border network — spanning China, Singapore, Spain, Finland, Canada, and the US — gives her a unique perspective on helping founders navigate Japan’s business landscape from the outside in.

Investment

A fraction of the cost of
a failed market entry.

Simple, transparent pricing. No surprises.

Without Japan Launchpad

  • $150K+/yr for a Japan country manager
  • $100K+ for a big consultancy market study
  • 6–12 months of trial and error
  • Cultural missteps that damage your brand
  • $200–500K+ total cost of failed entry

Enter Japan Program

$18,000

one-time • 12 weeks • everything included

  • 8 operational deliverables you keep forever
  • 12 weekly strategy calls
  • Async Slack support throughout
  • Mock sales call training
  • Vetted vendor & partner introductions
  • 6-month forward roadmap
Apply Now — Limited Spots

Confidence guarantee: If after the Week 1 deep-dive you don’t feel the program is the right fit, we’ll refund your fee in full. No questions asked.

FAQ

Common questions

The program isn’t designed to complete your entire Japan entry in 12 weeks — it’s designed to give you everything you need to execute it independently. By the end, you’ll have a complete strategic foundation: market intelligence, adapted positioning and assets, an operations plan, a go-to-market strategy, and the playbooks your team needs to run with. Most companies begin active selling within 30–60 days of completing the program.

Most Japan consultants deliver research reports and recommendations. We deliver a productized, done-with-you sprint that produces operational assets your team can use immediately. Every week has a concrete deliverable, not just advice. And at $18K, the program costs less than a single month of most Japan consulting retainers — while delivering more tangible output.

That’s what the qualification call is for. If we don’t think you’re ready, we’ll tell you — and we’ll tell you what needs to happen first. We’d rather turn you away now than take your money and deliver a strategy you can’t execute. If you’re unsure, apply anyway and we’ll give you an honest assessment.

We work primarily with B2B SaaS and D2C companies. The frameworks and processes are industry-agnostic, but the specific research, competitive analysis, and channel strategy are deeply customized to your vertical, target buyer, and product category. Every deliverable is built for your business, not a template.

You keep everything — all deliverables, playbooks, templates, and frameworks are yours. Most companies execute independently from there. If you want continued support, we offer an ongoing advisory retainer ($3–5K/month) that includes monthly strategy calls, Slack access, quarterly reviews, and network introductions. But it’s optional — the program is designed to make you self-sufficient.

Yes. If the full program isn’t the right fit, we offer individual services like competitive analysis, positioning audits, and sales training on a project basis. These are ideal if you have specific gaps rather than needing the complete market entry framework.

Ready to
enter Japan?

We accept a limited number of companies to ensure quality. Apply and we'll schedule a qualification call to see if the program is a fit.

1 Submit your application
2 Qualification call with our team
3 Start the program

We'll respond within 2 business days.